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I confess. Before hearing about SEO software and Web promotion field, I thought Google was perfect. I Used Google to look for everything from human beings, to pictures, to articles to weird things and indiscriminately trusted the results. Then I found out about SEO apps and a new business dedicated to website marketing, and my search habits were never the same. But even prior to my discovery, after doing some reflective analysis, I got a hunch that search engines, Google included, know far from everything, and share with the users a tiny portion of that.

My Google experiences soon convinced me that Flikr is a higher quality image data bank, that with the help of Digg I can have interesting news stories without having to rummage through Google search findings (rummaging seems more fitting than Google search), and people search is best managed by Facebook. It seems that when I search for strange gadgets on Google, the results are often messy, to put it kindly. Try Googling for SEO applications and other SEO related themes on Google and you are just about prepared to give up your self-control. I mean, come on, what’s the relationship between SEO products and online education websites or Web casinos? Gladly, in my disappointment.

So when news of free link building software and the whole industry built around it entered my humble worldview, my doubts about sites coming up on P1 of Google increased virally. Do they deserve to be there and whose fault is it, Google or site promoters using SEO software. The moral dilemma is vast. Do I quit using my SEO google ranking or do I stop using Google instead? I concluded that I can’t renounce myself from Google just yet. At least not until the decent rival enters the market. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO applications.

Truth is that SEO tools is the reason why folks like me get discovered online. Sophisticated as they are, search engine web bots are unlikely to find some no-name guy and position his domain well. In this regard, I still am an unyielding advocate of SEO tools and non-paid search. If it was all about the cash, the Fortune giants would destroy me before I knew it. And there are hundreds of corporations on the Fortune list! But here is something else that irritates me and other backlink checker users, I am sure. There are people who purchase SEO tools and use them to sell beddingon casino sites and such. What we have is junk that not only lives on the web but is also well valued by Google.

What is the user reaction to this? They search for SEO product reviews and will instead find irrelevant content. They get disappointed. So much for the “Internet fairness”. Does this imply that SEO application and service industry is harmful? I don’t think so.

The unethical users of SEO programs need to stop polluting the Internet but it’s like asking hackers to stop cracking the code. The sad side about it is that black hat SEOs are overusing the opportunity to be visible on the Net that is given to the no-name guy like myself. For now we just have to be patient with them. One can only hope that Google will put more emphasis on spotting the schemers abusing SEO applications, and if Google doesn’t, the next Google will.